What is Tagging in Google Tag Manager?
Apr 15, 2023
Let’s discuss tagging.
Tagging in Google Tag Manager refers to the process of adding tracking code snippets or tags to a website, which enables website owners or marketers to track various user behaviors and events, such as clicks, form submissions, pageviews, and more.
Google Tag Manager (GTM) is a tool that simplifies the process of implementing and managing tags on a website, without requiring access to the website's source code. GTM provides a user-friendly interface to add, edit, and delete tags, as well as trigger rules that determine when the tags should fire.
In GTM, tags can be categorized into different types, such as conversion tracking tags, remarketing tags, analytics tags, and more, depending on the purpose of the tag. Once the tags are implemented, they can collect data on user behavior and send it to third-party tools, such as Google Analytics, AdWords, and more, to help website owners make informed decisions about their marketing strategies.
Here are a few examples of tagging in Google Tag Manager:
- Google Analytics tracking: A tag can be created in GTM to track pageviews, clicks, and other user interactions on a website using Google Analytics. The tag will fire each time a user performs the specified action, and the data will be sent to Google Analytics for analysis.
- Conversion tracking: Tags can be used to track conversions, such as when a user completes a purchase or fills out a contact form. This data can then be used to optimize the website for better conversion rates.
- Remarketing: Remarketing tags can be added to a website to track users who have visited the site and then show them targeted ads on other websites. This can help increase the effectiveness of advertising campaigns and improve conversion rates.
- Facebook Pixel: A tag can be added to a website to track user behavior and conversions for Facebook advertising campaigns. The data can be used to optimize ad targeting and improve the performance of the campaigns.
- Hotjar tracking: Hotjar tags can be used to track user behavior on a website, such as heatmaps, recordings, and feedback polls. This data can help website owners improve the user experience and make informed decisions about website design and content.